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Billions to Bust and Back: How I made, lost and rebuilt a fortune, and what I learned on the way, by Thor Bjorgolfsson
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Thor Bjorgolfsson is a self-styled adventure capitalist with an addiction to debt and an insatiable appetite for business deals who became Iceland's first billionaire. After 10 years establishing his financial empire with alco-pops and beer in the lawless 'Wild East' of newly-capitalist Russia in the 1990s, he moved on to merging, floating, spinning off and privatising businesses from Finland to Sweden, Poland, Bulgaria, Serbia, Greece and the Czech Republic. On his 40th birthday, and worth $3.5 billion, he was sitting on top of the world; only 250 people in it were richer than him. His most spectacular triumph was the takeover of Iceland's second-largest bank, Landsbanki - he had expected his investment's value to double or treble in four years, and instead it rose ten-fold.
But when financial meltdown hit Iceland in October 2008, Landsbanki crashed and burned, taking Bjorgolfsson with it. Within 12 months he had lost 3.3 billion euros - 98.5% of his wealth - and was treated as a scapegoat in his native country for supposedly bringing about the disaster. Faced with appalling debts, Bjorgolfsson has made good on his promises to repay his creditors, and at the age of 47 is now a billionaire once again.
- Sales Rank: #147565 in eBooks
- Published on: 2014-11-27
- Released on: 2014-11-27
- Format: Kindle eBook
Review
Though the global financial crisis has spawned shoals of instant histories, mostly by small-fry journalists, there are precious few first-hand accounts of what it was like to be one of the big fish swimming in the treacherous economic seas of the past two decades. Now comes Icelandic entrepreneur Bjorgolfur Thor Bjorgolfsson with a gripping autobiography that describes not only his part in his homeland's banking blow-up but also his earlier career as a brewer in the "Wild East" that was post-Soviet Russia. Anyone who wants to understand the animal spirits that propelled the world economy all the way underwater in 2008 - and then slowly raised it back to the surface again - will relish Billions to Bust and Back -- Niall Ferguson A self-confessed deal junkie afloat on the turbulent seas of global capitalism, this latter day Thor's life story of triumph, disaster and, it seems, redemption is in the finest tradition of Viking sagas. He provides a gripping insider's perspective on the causes of the financial crisis and its aftermath that you won't read anywhere else. -- Matthew Bishop Thor Bjorgolfsson made $4billion by the time he was 40 and lost most of it by the time he was 41. His story has much to tell about entrepreneurship. dogged ambition and the brutal might of global markets. A classic tale of how a young man from a small island reached for the sky, achieved riches beyond his dreams and then saw the sky come crashing in on him. -- Brent Hoberman Thor has lived a classic story of boom to bust; of youthful ambition and exuberance; of sheer passion and determination. Now he has emerged to tell the tale. Inspiring! -- Ashish Thakkar A must-read for anyone with entrepreneurial spirit. -- Nick Leeson Management Today
About the Author
Thor Bjorgolfsson is a self-styled 'adventure capitalist' and was Iceland's first billionaire. Born in 1967, his earliest business deal was persuading his father to lend him $80 to buy vintage Marvel and X-Men comics, an investment that he still holds. He made his first $100 million in 2002, from the sale of his Russian Bravo brewery business to Heineken. At the age of 40, Forbes magazine estimated his wealth at $3.4 billion and featured him on its cover.
Most helpful customer reviews
2 of 2 people found the following review helpful.
There is more than one side to a coin (The Icelandic Bunker Mentality)
By Bjorn
An interesting read from the other side of the table, I recommend it to any Icelander as a healthy counterweight to the monotonous media and public opinion what happened. Everybody's story is different, even if they all took part in the same play. Being Icelandic, and having both lived and worked extensively abroad I have sympathy with Thor, Icelanders (as do many other nations) tend to view themselves in a mirror that does not give a true reflection and then the story nation distorts the picture even more when they describe what they saw.
1 of 1 people found the following review helpful.
... by this "ueber-achiever" in business is a valuable and awesome read for anyone who has investments in the real ...
By Rainer Schildknecht
The personal account by this "ueber-achiever" in business is a valuable and awesome read for anyone who has investments in the real economy.
The tremendous value and wealth creation Thor Bjorgolfsson has achieved by starting real businesses from nothing or building them up from fledglings is truly admirable and is very well presented. And, his near wipeout resonates personally to anyone who even to some extent has been a victim of the financial breakdown of 2008. His subsequent recovery again through real businesses and his thoughts on what he learned in the process is educational. Overall the book reads like a thriller. I give it five stars.
1 of 1 people found the following review helpful.
One of the best books on business I've read in the last decade
By jon112354
One of the best books on business I've read in the last decade. Thor's mea culpa on the Icelandic collapse was more of a "how to" than an "how not to". A bit self-justifying, and so slightly apologetic...it felt like a successful man's plea to be understood. And I understood. I am grateful that Thor wrote this book. A+.
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